The most beautiful dairy in the world never had an elevator pitch

Somehow I suddenly got overrun by startups, entrepreneurs, innovators, people who think out of the box. They are creative and challenge the status quo. Some of them even have a University degree in innovation and creativity. Further, they are disorganised, unprofessional, talk too much, and they are a complete waste of time. And as they are mostly looking for funding, they are very likely also to be a complete waste of money. Can't they just start a company like everybody else? What's all this noise for? It's like the world became a giant TED-Talk. This would fit well the fact that US politics became a reality show. 

It all reminds me very much of standing in the Taschenbergpalais in the 1990s and people talking me dizzy about "tech". It was a venture capital conference. Then came a man in a black shirt to me and said: "I have the most beautiful dairy in the world". I was surprised: "What are you talking about?". "Milk, cheese, anything with milk or related to dairy products ... and it's beautiful. The most beautiful shop in the world", he replied. "Do you take me there?", I asked. "Yes", and so we went straight away, leaving all that would later become the first internet bubble behind, and had a glass of Champaign or two, cheese, olives, and homemade bread.

 A tile of the most beautiful dairy in the world (courtesy of Gebrüder Pfund Molkerei)

A tile of the most beautiful dairy in the world (courtesy of Gebrüder Pfund Molkerei)

When I am in Dresden, I always go to The most beautiful dairy in the world. It is the only company, which is still around. All the Internet thing passed, but people still eat cheese. The shop is a landmark of the city, has wonderfully restored Meissen tiles, and absolutely great food. And you know, there was never an "elevator pitch".